Automotive and Transportation Email Marketing Strategies
You recently opened a limousine rental service targeted at tourists and others who want to enjoy a ride driven by a luxury driver at a special event. Your biggest problem is that business jumps at certain times of the year (college graduation, wedding season, etc.) and experiences pauses throughout the year.
This strategy will help you stabilize your business throughout the year and keep money coming in even during traditional slowdown periods.
Who is your customer
Be it college graduation, prom night, wedding day, or travel day, your customers are usually luxury seekers. He prefers to go around in style, but is only able to do it on special occasions. To overcome this, you must focus on customers who can afford to pay for limousine rent every day. Therefore your target profile must be a large corporate company that has a head office around your service. This way you can … Continue reading >>>>